Enriq.ai. Ad analytics, by AI and by method.
AI-powered analytics platform for Google Ads, Meta Ads and TikTok Ads, built for freelancers, SMBs and agencies of 1 to 5 people. Ask questions in plain English, get a quantified diagnostic and ranked actions.
The problem Enriq solves
Ad platforms produce a lot of data. 3 platforms (Google Ads, Meta Ads, TikTok Ads), dozens of metrics (ROAS, CPA, CTR, frequency, audience quality…), thousands of rows per account. BI dashboards display all of it, but never tell you why a number moved.
Freelancers and small agencies juggle 4 to 12 accounts at once. Most of that time goes into manual compilation: opening each platform, exporting, cross-referencing, formatting for the client. That work consumes 6 to 10 hours a week and leaves little room for actual analysis.
Our approach
Enriq.ai connects to your ad accounts in read-only mode, via each platform's official OAuth. An AI built for advertising interprets your questions in natural language, joins data across platforms, and returns a quantified diagnostic, with sources, and ranked actions.
Enriq reads, never writes. No action on your campaigns, ever. The goal is to take compilation out of your day, not the steering.
Connected platforms
Three ad platforms covered natively, via their official APIs:
Security and privacy
100% European Union infrastructure. No customer data is used to train an AI model, neither ours nor a partner's. Tenant isolation guaranteed. One-click OAuth revocation from your platform account or Enriq. GDPR-compliant by design, DPA signed on request.
Pricing
Two plans: Solo from €29/month (€23/month billed yearly) for independents, Team from €49/user/month (€39/month billed yearly) for teams. No commitment, cancel anytime.
See pricing details →Advertising glossary
Definitions for the terms used by Enriq.ai and across ad platforms.
- ROAS - Return on Ad Spend
- Ratio of revenue generated by a campaign over the amount spent. A ROAS of 4 means €4 of revenue for €1 of spend.
- CPA - Cost per Acquisition
- Average cost to obtain a conversion: purchase, lead, signup, or any other event defined as a conversion.
- CPC - Cost per Click
- Average price paid for each click on an ad. Key metric in Search advertising.
- CTR - Click-Through Rate
- Percentage of impressions that generate a click. Indicator of how relevant an ad is to its audience.
- CPM - Cost per Mille
- Cost per thousand impressions. Reach metric, dominant in Display and Social.
- CAC - Customer Acquisition Cost
- Total marketing cost to acquire a new paying customer, broader than CPA (includes all channels and overhead).
- LTV - Lifetime Value
- Average revenue generated by a customer over the full lifespan of the commercial relationship.
- Attribution
- Method for splitting credit for a conversion across the touchpoints (Google Ads, Meta, organic, email…).
- Lookalike audience
- Audience generated by Meta or Google from an existing customer list, targeting statistically similar profiles.
- PMax - Performance Max
- A Google Ads campaign type that auto-serves across all inventories (Search, Display, YouTube, Shopping) under a single budget.